The Benefits of SMS (Text Message) Marketing
SMS text message marketing allows you to communicate directly to your target market by sending a simple, quick text message. This permission-based program is perfect because your recipients have opted-in to receive your messages. It’s effective because they WANT to receive your promotions.
Another great thing about SMS text message marketing is the deliverability of the message. Almost all text messages are read within minutes of receiving them. In fact, recent studies show that almost 97% of text messages are read within minutes of receiving them. So this is the perfect way to get your promotions across to your target market.
SMS text message marketing is also more time-efficient compared to traditional advertising methods. Text messages have to be short due to character limitations, so putting together your marketing message takes just a few minutes instead of days and weeks to prepare.
SMS text message marketing is also highly trackable. You have the advantage of monitoring and finding out what happens with each message you send out. In other words, you can track down your campaigns to evaluate many metrics such as how many people viewed your message.
Can you do that with any newspaper, TV, or radio ad?
3 Things Your SMS Text Messages MUST Have
* The Name of Your BusinessObviously, displaying the name of your business lets people know who you are as a company. People like to know who they are receiving text messages from, so be sure to give them that information every single time. This will put them at ease as they know exactly why they are receiving the message. There are two ways to do this:Put your company’s name as the sender. However, the drawback of this type is that customers are given an option to reply with questions since there’s no phone number present.Provide your business number as the sender. However, don’t forget to put the name of your business in the body of the message.
* Give Them the Option to Opt-OutThe good thing about SMS Text Message marketing is that people opt-in to your list, which means they WANT to receive your promotional offers and messages. However, there should be an easy way to opt-out of the list if someone wants to do so. Knowing that they have an easy option to opt-out makes a lot of people feel more at ease when it comes to opting-in to your list. At the end of each text message, make sure there is an option available for members of your list to opt-out if they choose to do so.
* Incorporate a Call-to-ActionIn your SMS, be sure to tell people what you want them to do. If you don’t tell them to do it, most won’t. For instance, if you want them to bring the coupon into your business to redeem it, tell them that in the text message so there’s no misunderstanding about how they can redeem it.
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